Yet Another Medium Rebrand…

It should have come to everyone‘s surprise: Medium has announced its third rebranding within five years. Most users seem to be more focused on the (admittedly) horrendous new logo; some even have begun to compare it to logos of other companies, speculating whether or not it has been copied from Beehome.

What receives little attention is the redesign of the the homepage and the user/publication profiles on its…